Visual identity | Web design
Maison Hospitality Furnishings
Role
Personal, class project
Tool
Illustrator, Photoshop, After Effect, Adobe XD
Timeline
November – December 2018
This project is an online branding development for Maison Hospitality Furnishings (MHF), focusing on creating a cohesive and professional brand identity that reflects the company’s values of hospitality, stability, and connection with nature. The project involves designing a logo, selecting a color palette, and developing digital applications such as business cards and a website that align with the brand’s aesthetic.
Project overview
Logo Explorations
The branding journey began with an extensive exploration of logomarks, where over 25 variations were considered. Each mark was designed to capture the essence of hospitality through symbols that evoke comfort, stability, and professionalism. After reviewing these initial concepts, two promising logo ideas were selected and paired with various logotypes. This step allowed for the refinement of how the symbol and text would work together to communicate the brand’s message effectively.
Final design
With the two final concepts selected, the logomark was refined to fully capture the brand’s essence. The letterforms were shaped into a symbol resembling a couch, representing hospitality, comfort, and warmth. The geometric, balanced design was chosen to convey professionalism and reliability. Paired with the clean, modern Nobel typeface, the result is a cohesive visual identity that communicates both approachability and trust, aligning perfectly with the brand’s mission.
Applications
After the logo and color scheme were finalized, the next step was applying the brand’s identity across various materials, including business cards and flyers. Consistency in typefaces, color use, and layout ensured that the brand was instantly recognizable across all touchpoints. These materials were designed to leave a lasting impression, communicating MHF’s reliability and attention to detail.
Web design
The website design reflected MHF’s core values while creating a simple and engaging user experience. It seamlessly extended the brand’s identity into the digital space, helping users connect with the company’s offerings.
